The quantum mechanics of Chinese manufacturing &#; talking physics and business, Asian leadership and better living, with entrepreneur Zhang Ruimin, CEO of Haier
November 22,
Zhang Ruimin is Chairman and CEO of Haier, the world&#;s leading white goods business.
From his base in Qingdao, Haier has revolutionised the world of refrigerators, washing machines, air conditioning, and many other home appliances. Not just in China, but increasingly as a global brand. Zhang has become a world-renowned entrepreneur, creating a unique, innovative, evolving business model that fuses management philosophies of east and west.
In Zhang became director of the Qingdao Refrigerator Factory, the predecessor of Haier. Over 30 years, he turned a small, collectively-owned factory with a milion yuan loss into a global enterprise, with a turnover of billion yuan (). In , he sealed a $ billion deal with GE to buy GE Appliances (GEA).
Zhang’s innovative management philosophy blends the essence of traditional Chinese culture with modern western business concepts. Once a devotee of the “six sigma” approach, Zhang has developed his own management ideology: rendanheyi. By dividing a company up i
Chairman and CEO of Haier Group
Age: 57
Birthday: Jan 5,
Birthplace: Laizhou, Shandong
Company: Haier
Head office: Qingdao
Industry: electronics appliance
Zhang Ruimin has been a famous figure in China for years for his role in building Haier into China's largest electronics appliance maker.
In when Zhang Ruimin was appointed director of Qingdao Refrigerator Factory, it was then a small ailing collective factory with a debt of million yuan (US$). Zhang took a sledgehammer to smash some defective refrigerators in front of a group of workers to drive home the importance of quality.
The factory has since grown to become what is now known as the Haier Group, China's top home appliance brand name. Haier has witnessed significant success and gained worldwide recognition over the past 20 years and in global sales were billion yuan (US$ billion). In , Haier was ranked 89th of the World's Most Influential Brands by the World Brand Lab and first among China's Top 10 Global Brands on the Financial Times.
To improve Haier management efficiency, Zhang combined Chinese traditional culture and western industrial experiences, and established the OEC and the Market-chain management syst
Speakers > Biography
English | Chinese
Zhang Ruimin is the CEO and Chairman of the Board of Directors for the Haier Group. Formerly the deputy manager of the Qingdao Home Appliance Company, Mr. Zhang was appointed director of the Qingdao Refrigerator Factory in Since then, his “Branding Strategy” has transformed Haier from a small, collectively-owned factory operating in the red, into a multinational corporation which last year posted a billion USD global turnover.
Zhang Ruimin combines aspects of traditional culture with global business management experience to create a competitive corporate environment at Haier that still retains its Chinese characteristics. He has established the “All-around Optimized Management Approach” (OEC), the “Market Chain” management system”, and the “Integration of Individuals and Goals” concept to build Haier into a company defined by its operational excellence. Zhang Ruimin’s management systems have been used as cases studies related to business mergers, financial management, and corporate culture by professors at Harvard Business School, University of Southern California, Lausanne’s IMD (Switzerla
Zhang Ruimin and Haier: A Business and Life Biography
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Zhang Ruimin took charge of a struggling refrigerator factory in the s and turned it into the world's fourth largest company for consumer electronics and home appliances. In doing so, Zhang himself has become not only a revered entrepreneur but also a highly respected management expert, whose systems and operational frameworks have been studied in the world's top business schools. This book examines how Zhang turned Haier into a global powerhouse and the much-admired management techniques behind his success.
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