– Acquisition of William Hill International – Statement
Transformational Acquisition Creating a Global Leader with Significant Scale in the Fast-Growing Online Sports Betting and Gaming Industry
(LSE: ), one of the world’s leading online betting and gaming companies, announces that it has entered into an agreement with Caesars Entertainment, Inc. (the "Seller") to acquire the international (non-US) business of William Hill ("WHI" or "William Hill International" and, together with the Group, the "Enlarged Group") at an enterprise value of £ billion (the "Acquisition").
The Acquisition will create a global online betting and gaming leader by bringing together two highly complementary businesses and combining two of the industry’s leading brands. The Acquisition represents a transformational opportunity for to significantly increase its scale, further diversify its product mix and accelerate the upward shift of its revenue growth profile. The combination of and WHI is expected to deliver significant operating efficiencies, including pre-tax cost synergies of at least £ million per year1, leading to imp
A History of William Hill
For many this is the first name in gambling: Growing up in the days before the arrival of the Internet, William Hill betting shops were prevalent on British High Streets and those of a certain age who still like to bet online would have almost certainly used one of their shops at some point.
They aren’t necessarily the oldest bookmaker still in existence but their history stretches back over 80 years so how did it all began and how did they become the respected brand that we all know today?
Beginnings: to ’s
The company was founded in by a Mr William Hill himself and in the days before the industry was fully legalised, the official history states that it was set up as a telephone and postal service only and certainly that would have been a main focus of the operation at that time.
William Hill, like many of his contemporaries, started out in bookmaking at a young age and while working as an apprentice at the BSA motorcycle factory during World War I, he would drive around and collect bets on his bike.
Once the war had ended, Hill began to take his bookmaking activities more seriously. He set up at race courses but at that point he was some way ou
The History of William Hill: Bookmaking Since the Early s!
by Roy Brindley, 8 January
William Hill is one of the world&#;s oldest bookmakers. The company dates back to the early s when Mr William Hill cut his betting teeth on pony and greyhound racing. Following his retirement, the burgeoning company changed hands multiple times. Its path to becoming a recognised and respected global brand is fascinating.
Over 1, William Hill betting shops are still featured on the UK&#;s streets.
How William Hill Played a Peaky Blinder
Fans of the smash TV show Peaky Blinders will love the back story of bookmaking giant William Hill. Its founder, Mr William Hill, was, like the Shelby family in the award-winning series, from Birmingham. He came from humble beginnings and was one of 11 children.
Born in , Hill worked in the BSA factory, where, hypothetically, the Peaky Blinders stole a consignment of guns. By the age of 17, he had also spent time in Ireland as a member of the Royal Irish Constabulary.
True to form, by the s, William Hill was taking bets as an illegal bookmaker. It was an unlikely background for a person who would go on to create one of the oldest, most
The man behind the brand, Mr William Hill himself, started taking bets as early as , but it was in that he opened his first licensed betting shop.
This led to the exponential growth of the famous high street bookie that we see on the streets of the UK today, as through various buyouts of smaller bookmakers Hill’s retail portfolio grew to giant proportions.
These days the company is multi-national, and relies as heavily on online business as it does on the traditional retail side of things, with ambitions to take this much further in the future.
The purchase of Mr Green online casino is a case in point. Having previously adopted a growth strategy of acquiring physical businesses they could rebrand as William Hill, Mr Green represents the first acquisition made based on the strength of the brand itself.
However, any plans the company had to continue in this way have been shelved.
Their recent takeover by Caesars, who sold the European assets to , means that William Hill is now at a turning point in its’ history. It is no longer in control of its own destiny, now being a brand that is part of a larger group rather than a brand being run independently.
William Hill
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